Live Broadcast Service involves real-time broadcasting through Chinese influencers on social networking sites such as TikTok and Weibo.
It is a powerful way to attract people’s attention to products, tourist attractions, schools, talks, etc.
Live broadcasts have become a powerful service on social networking sites and greatly contribute to discovering potential customers. They give a sense of presence to the disseminated information, which would otherwise be limited by texts and images alone.
Utilizing live broadcast platforms such as TikTok and Taobao, you will be able to fully promote your company's products and services to Chinese influencers.
- Understanding the business content
- Researching competitors in the industry
- PR planning and development
- Platform selection
- Consideration of live format
- Sharing schedule of actions & measures
- Live broadcast streaming
- KPI managemen
- Reporting and analysis of posts
- Measuring the number of followers
- Assessment of effectiveness